I’ve been to a lot of parties. I’ve been to fancy parties and casual parties. I’ve been to big lavish parties and small town backyard parties. Not to mention that I love to throw parties. Let’s just say I know a good party when I see one. So it’s a bold statement I’m gonna make right now but just stick with me for a minute: last Saturday I attended the BEST PARTY I’VE EVER BEEN TO.
My brother Michael’s PR Firm, Formula PR, was celebrating its 20 years in existence. The anniversary party was held at The Culy Warehouse in San Diego. There were about 350 in attendance by my estimation. (A little birdy told me that someone named Tatiana on my brother’s staff was in charge of this party. I have yet to meet her, but let me just say: Kudos Tatiana!)
Here’s a shot of my brother with the party logo that was printed on the dance floor. Mmm hmm, yep, the party logo was printed on the dance floor but that is just the beginning.
I’ve been trying to pinpoint what it was about the party that was so great and I’ve come up with one word to describe it: FEELING. That party just had a feeling about it. It wasn’t just the fabulous decor, it wasn’t just the hiply-made film about the company projected on the wall, it wasn’t just the burlesque dancers or the fire-eaters (yes, I said fire-eaters)… there was something about bringing all those little details together that made for an amazing party.
The Culy Warehouse is this fantastic space with exposed brick walls and enormously high ceilings. When we walked in we were greeted with pre-made martinis and I felt an enormous sense of warmth from all the candlelight (or maybe it was the pre-made martini).
There were these branches and chandeliers just filled with tea lights. There’s something about candlelight that just makes everything better. I’m all about the mood lighting at a party. Let’s be honest, a little mood lighting makes everyone LOOK better too.
There were also these gorgeous glowy, dreamy coffee tables (er, I mean, cocktail tables) that added to the overall ambience.
The overall feeling was, I don’t know, cozy? Somehow this gigantic industrial warehouse managed to feel totally cozy.
And then the entertainment started.
I’ve already mentioned burlesque dancers and fire-eaters but there was also this Cirque de Soleil-style dude in a hoop. I know, where does one even find a Cirque de Soleil-style dude in a hoop? He was amazing.
Okay, I’ve probably gone on enough about it. Let’s just suffice to say: A GOOD TIME WAS HAD BY ALL.
Oh wait, one last thing I will mention and this is possibly my favorite thing that happened all night: just when you’d had a bunch to drink and were wondering where you might find the nearest Denny’s…. Kobe beef sliders with truffle oil came out!!!!! I know, right???? Best. Party. Ever.
This party just confirmed what I already know to be true: the feeling is in the details. And the details make the party.
As a side note: I am so proud of and inspired by my brother Michael. He started this business with one employee and one client. It has grown to an international PR firm with offices in San Diego, Los Angeles and New York. He is amazing.